Using Salesforce commerce SEO may help you rank saturated in search engine results pages (SERPs), leading to more exposure and user clicks. The rich architecture of SFCC also makes it simple for companies to optimise their websites.
If someone looks for "buy whey protein powder," for example, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs
Salesforce Commerce Cloud supplies a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in creating a user-friendly storefront for both customers and se's.
SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.
seo for salesforce commerce cloud supports schema markups, which aid search engines in comprehending the content of a page.
2. Improve your content
Commerce on Salesforce SEO (also known as SFCC) is an online shop marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. Over time, this results in more conversions and a larger ROI.
SFCC offers a broad variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining meta tag rules for homepages, products, categories, folders, and content assets. In addition, it encourages the usage of user-generated content (UGC) such as reviews to boost organic search engine positions.
3. Improve your product pages
Salesforce Commerce Cloud (formerly Demandware) is one of the most effective ecommerce solutions for retailers. It offers a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.
It also permits you to divide your XML sitemap files by product, brand, or category. This allows Google to concentrate on indexing your website's most essential pages.
If a page is no longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will not be sent to a 404 error page due to this.
4. Improve your brand pages
Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites for their items. This material may assist in the improvement of organic serp's and also the generation of fresh clicks from interested clients.
For example, when you have numerous goods that are regularly discontinued and don't want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.
5. Improve your category pages
Salesforce Commerce Cloud (or SFCC, since it is normally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in developing a rich site layout that is easy to browse for both users and search engines.
Duplicated content concerns on category pages are normal among enterprise merchants that offer vast product catalogues. This is particularly true for items that have many versions, such as for example light bulbs. To address this, canonical URLs to the main product page must be implemented.
6. Make your product description pages more appealing.
Salesforce commerce (previously Demandware) is one of the market's most powerful ecommerce solutions. It is a popular platform for major retail firms, also it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.
salesforce commerce cloud seo is important that you hire a skilled Salesforce commerce SEO specialist to assist you in optimising your site. They are able to ensure you're following appropriate SEO guidelines for the company and help you in achieving top rankings.
Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data
Salesforce Commerce Cloud (SFCC) is an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for your organisation by positioning it near the top of search engines.
The homepage meta description is a 160-character summary of what customers will discover on your website, and it's critical in getting them to click on your link.
A crowded main page is really a no-no regarding SEO. Instead, consider emphasising your unique selling proposition and most crucial items.
9. Improve your social media presence
Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists refer to it) is probably the most powerful ecommerce systems available. It is the retail platform of preference for major retailers, and it is recognised because of its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, plus much more.
SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to create rich site design that's easy to browse for both customers and search engines.
10. Enhance your reviews
The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with a huge ecosystem that SEO teams must traverse in order to function well. I can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, in order to accomplish the income gain your team deserves! Begin with a free SFCC audit. More info may be found by clicking here.
After adding FAQs with their product pages, Roller Skate Nation observed a growth in organic search revenue.